Advertising Programs
SemperAudeo & Autuori realizes that advertising can be costly and
therefore, careful consideration must be given to its application in any
marketing plan. While the marketing mix is ideal, unless the right media
selection and media plan is used, advertising dollars will not deliver the
optimum results. SemperAudeo & Autuori considers an organization’s primary
marketing and sales goals. We then conduct the essential research into various
media options including:
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Then, based on that research and our experience, a strategic media plan is developed. The emphasis is on achieving the lowest cost per thousand (CPM) and highest probably return on investment (ROI).
Following the development of the media plan, the next focus is on creating eye-catching advertisements which accurately convey core messages and value propositions, while building and reinforcing an organization’s brand.
Following the development of the media plan, the next focus is on creating eye-catching advertisements which accurately convey core messages and value propositions, while building and reinforcing an organization’s brand.