Advertising Programs

SemperAudeo & Autuori realizes that advertising can be costly and therefore, careful consideration must be given to its application in any marketing plan. While the marketing mix is ideal, unless the right media selection and media plan is used, advertising dollars will not deliver the optimum results. SemperAudeo & Autuori considers an organization’s primary marketing and sales goals. We then conduct the essential research into various media options including:

• Traditional Print Media such as Trade, Business & News Publications
• Television & Radio Broadcast Programs
• Online Media and Mobile Advertising

• Transportation Display Advertising
• Other Advertising Vehicles such as In-home Catalogs, Coupon Books, etc.

Then, based on that research and our experience, a strategic media plan is developed. The emphasis is on achieving the lowest cost per thousand (CPM) and highest probably return on investment (ROI).

Following the development of the media plan, the next focus is on creating eye-catching advertisements which accurately convey core messages and value propositions, while building and reinforcing an organization’s brand.